This series of essays explores the significant shift in power away from the media magnates to the masses. Is this shift an illusion or a very real consequence of the blogging phenomenon that has hijacked and threatened to kill traditional media? More importantly, what does this mean for the future of journalism, especially quality journalism?
On one side of the debate are those that believe blogging brings with it the end of quality journalism – no more investigative reporting, accuracy and objectivity. In its place will be up-to-the-minute news that is both easily accessible and highly interactive.
The other side is more optimistic. Blogging means more engagement with the once passive consumer, improving the quality of journalism by encouraging journalists – professionals and otherwise – to be more responsible reporters of the news and give life to an array of angles and opinions.
Both camps acknowledge that the blogging revolution has and will continue to change journalism practices and subsequently make for a more ‘free press’, as the balance pf power shifts from journalists to me and you. This seismic shift will inevitably contribute to a change in the wider social and political landscape and at the same time is shaped by the society’s change in values and expectations towards greater democracy and greater choice.
It is somewhat fatalistic to assume that blogging will mark the death of quality journalism – there will always be a place for it. Ultimately, in news we seek both accuracy and speed and will not (for long, anyway) accept a breaking story written five minutes after the incident that sacrifices an accurate reporting of the facts.
In addition, professional journalists will not be replaced by citizen journalists. The difference between them being that professional journalists are obligated to be truthful and objective (although this is questionable). As the number of blogs grows exponentially, people will revert to professional journalists and news organisations that have a reliable reputation as their primary source of information.
That said, professional journalists cannot afford to ignore the new producers of content and must work collaboratively with them to produce quality reporting and a more participatory framework.
Unfortunately, however, it seems that blogging technologies and online media will bring about the demise of print journalism. Growing up wanting to be a newspaper reporter, to have my name immortilised in print, and now watching as that dream slowly fades along with newspaper sales, is quite disheartening. But this reading (and the recent happenings at The Age) highlights that the new media players will be those who can adapt to new media technologies and harness the power of the blog.